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Come tomorrow, my #SciFund project will go online with other projects in Round 2 of the #SciFund Challenge!
What is the #SciFund Challenge?
#SciFund Challenge is about raising funds for important and interesting science projects.
It’s called crowdfunding.
In 2011, Round 1 of the #SciFund Challenge raised over US$76,000 for science projects!
The participating scientists included students, professors and independent researchers.
How does it work?
Each participating scientist creates a project, and a fundraising target.
Next, each scientist promotes their project online through social media, personal blogs,
YouTube, #Scifund blogs and #Scifund website, from May 1 to May 31, 2012.
A big part of a crowdfunding campaign is a 2-3 minute video advertising the project.
I’ll wrap-up my video tomorrow, and post it on RocketHub (the online host of #SciFund Round 2).
Next, I’ll invite you all to have a look at my excellent project page on RocketHub.
Then, you can decide whether I have convinced you or not!
What is my #SciFund project?
It is my PhD project: ‘The face of pain’. Intrigued yet?
Some of the questions I am looking at are:
What differentiates pain faces from emotion faces?
What facial features communicate the most information in a pain face?
How do observers fixate on, react to, and interpret faces of pain?
These aren’t merely interesting questions.
There is potential for direct clinical application.
How? The more clearly we define the attributes that make pain a unique expression,
the better equipped we are to assess and manage pain in patients.
This is especially critical in patients who lack verbal expressions or language
(e.g., patients with verbal disorders, dementia, autism, neonates, infants).
Clinicians rely heavily on non-verbal expressions of pain (e.g., facial expression) in such cases.
What is my fundraising target?
My target is US$1000. 
This target is very achievable given a bit of work on my part during May,
and your outstanding generosity and vision!
This target will fund costs related to conducting my experiments online (it ain’t cheap!).
Oh, and did I mention there are rewards for donators?
I’m not kidding around.
I’ll reveal my rewards when my project is online tomorrow!
Now, if you don’t wish to support my project, that’s completely OK.
But, I do ask of you one small thing: spread the word about my #SciFund project 
through your social network.
How is that? 
Muchas gracias, mi buen amigo!
What happens next?
I will post the link to my project-page on Rocket Hub on this blog!

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Simon van Rysewyk

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